Why Patient Newsletters Are Still The Ultimate Marketing Tool (Part I)
Sep30

Why Patient Newsletters Are Still The Ultimate Marketing Tool (Part I)

Engaging with patients using patient newsletters helps boost practice revenue. In our work as web marketing services providers, we are amazed at how practice marketing is becoming more competitive and costly every single day. Why? Savvier surfers – People are becoming more sophisticated shoppers. Just being “in front of them” with an online ad or a Web listing isn’t enough, anymore. You need to earn their trust....

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How Duplicate Website Content Can Hurt Your Practice
Sep29

How Duplicate Website Content Can Hurt Your Practice

Is your website content “something borrowed” or “something new”? As an Internet Marketing Consultant, I often encounter practice websites with editorial content that mirrors other websites. This can occur for a number of reasons: The website owner purchased a template-based website, and never bothered to customize the copy The website owner copied content from another site, not realizing the dangers A designer...

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6 Ways to Add Social Media to Your Web Design
Sep29

6 Ways to Add Social Media to Your Web Design

Web designers, social media experts and marketers discuss the impact of social media on Web design and offer tips on how you can integrate the two to reach more customers and prospects. Source: www.cio.com Your website may not be effective in delivering your message to patients and prospects UNLESS it is integrated with social media. This article offers some great advice on how to help your website resonate in social media. It appears...

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12 Trends Search Marketers Can’t Ignore in Content Marketing
Jan30

12 Trends Search Marketers Can’t Ignore in Content Marketing

Content marketing is an increasingly important part of a search marketer’s job. Here are 12 trends those in the SEO business can’t afford to ignore. Read the article: searchenginewatch.com I’ve been saying this for over a year now. Content marketing – providing and suggesting content – is key to showing your patients, clients, customers or prospects that your are worthy of a business relationship with...

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Reel World: Engage Online Using Video
Jan30

Reel World: Engage Online Using Video

Source: www.reelmarketer.com I am constantly seeing how videos, properly embedded on a website, can help engage prospects and keep them on a site longer. Nobody reads anymore! This great article goes into...

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Top Email Marketing Platforms
Jan25

Top Email Marketing Platforms

Email Marketing can be a vital opportunity for your business to grow. By developing an ongoing relationship campaign with your customers and prospects, your audience will be regularly reminded of your business in a helpful, non-threatening way. There are plenty of email distribution companies from which to choose. Here are some of the more popular options. Enjoy! 1 VerticalResponse Mar 20, 2013 - verticalresponse.com - 784 Social...

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