How Duplicate Website Content Can Hurt Your Practice
Sep29

How Duplicate Website Content Can Hurt Your Practice

Is your website content “something borrowed” or “something new”? As an Internet Marketing Consultant, I often encounter practice websites with editorial content that mirrors other websites. This can occur for a number of reasons: The website owner purchased a template-based website, and never bothered to customize the copy The website owner copied content from another site, not realizing the dangers A designer...

Read More
How Social Media Helps Track Your Online Reputation and Engage Customers
Aug30

How Social Media Helps Track Your Online Reputation and Engage Customers

Social media is a fun and convenient way to interact with friends, family and other people in your life. (OK, some of us hate social media.) But did you know? Sites like Facebook and Twitter are fast becoming one of the most powerful resources for interacting with your business’s customer base and receiving valuable feedback. The platforms are also used to direct customers elsewhere, whether to take a customer survey, read a...

Read More
Have No Fear! Asking for Customer Feedback Can Be “Painless”
Nov13

Have No Fear! Asking for Customer Feedback Can Be “Painless”

Boost your online reputation management using customer surveys. Too shy to ask your customers for reviews? Here’s a sure-fire method to break the ice and fire up your online reputation management strategy! To marketing professionals, it’s no secret that customer reviews play an important role in boosting your reputation on the Web and could lead to higher ranking in search engine results. In fact, nearly 71 percent of those who...

Read More
4 Questions to Ask Yourself About Your Online Reputation
Aug24

4 Questions to Ask Yourself About Your Online Reputation

No doubt, online reputation can significantly affect how your business stacks up against the competition. But should you do something about monitoring and improving it? Here are four big questions to ask yourself… Question #1: Should I care what customers say in online reviews about my business? Absolutely! Prospective customers invariably search for your business online to see what other people are saying. You should see online...

Read More
Negative Online Reviews: Do You Need To “Make Them Go Away”?
Jun15

Negative Online Reviews: Do You Need To “Make Them Go Away”?

What’s just like a sock in the old jaw? A bad online review, that’s what! As a business owner, you may have experienced one or two of these. The review may have come from an honest customer who had a bad experience, or from a “quack” who revels in leaving a trail of destruction throughout the web-o-sphere – or worse, from an evil competitor who will stop at nothing to destroy you. Whatever the source,...

Read More
Your Online Reputation: Don’t Be Left In the Dark!
Nov14

Your Online Reputation: Don’t Be Left In the Dark!

With more consumers relying on the Internet to shop for products and services, a business’s reputation is vital for success. Time to get serious about online reputation management. According to NewMediaTrendWatch.com, the average American will spend 30 hours online every week, and for “Millennials”, that number rises to 40 hours – frankly, I’m bugged-eyed just thinking about it! Amazingly, about half of...

Read More