WARNING! Are Your Local Listings Turning Off Prospective Clients and Patients?
Nov06

WARNING! Are Your Local Listings Turning Off Prospective Clients and Patients?

Good News!  Barbara, a client of yours, just recommended your practice to Kate, a friend at work. Kate trusts Barbara, but nevertheless decides to find your practice on the Web before giving you a call. Searching in Google, Kate calls up a page-full of results, mostly from local directories that list your business. She randomly clicks on SuperPages.com to see what is there about you. Turns out, your old office number and address are...

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Why Patient Newsletters Are Still The Ultimate Marketing Tool (Part I)
Sep30

Why Patient Newsletters Are Still The Ultimate Marketing Tool (Part I)

Engaging with patients using patient newsletters helps boost practice revenue. In our work as web marketing services providers, we are amazed at how practice marketing is becoming more competitive and costly every single day. Why? Savvier surfers – People are becoming more sophisticated shoppers. Just being “in front of them” with an online ad or a Web listing isn’t enough, anymore. You need to earn their trust....

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How Duplicate Website Content Can Hurt Your Practice
Sep29

How Duplicate Website Content Can Hurt Your Practice

Is your website content “something borrowed” or “something new”? As an Internet Marketing Consultant, I often encounter practice websites with editorial content that mirrors other websites. This can occur for a number of reasons: The website owner purchased a template-based website, and never bothered to customize the copy The website owner copied content from another site, not realizing the dangers A designer...

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6 Ways to Add Social Media to Your Web Design
Sep29

6 Ways to Add Social Media to Your Web Design

Web designers, social media experts and marketers discuss the impact of social media on Web design and offer tips on how you can integrate the two to reach more customers and prospects. Source: www.cio.com Your website may not be effective in delivering your message to patients and prospects UNLESS it is integrated with social media. This article offers some great advice on how to help your website resonate in social media. It appears...

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How Social Media Helps Track Your Online Reputation and Engage Customers
Aug30

How Social Media Helps Track Your Online Reputation and Engage Customers

Social media is a fun and convenient way to interact with friends, family and other people in your life. (OK, some of us hate social media.) But did you know? Sites like Facebook and Twitter are fast becoming one of the most powerful resources for interacting with your business’s customer base and receiving valuable feedback. The platforms are also used to direct customers elsewhere, whether to take a customer survey, read a...

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